WUWIVF Meaning
- Peter Junior
- May 25
- 1 min read
Updated: May 27

What’s the meaning of WUWIVF?
Answer:
WUWIVF stands for “What’s up with it, vanilla face?”
This quote comes from Borat (2006), said by Sacha Baron Cohen’s character Borat in a wildly awkward street encounter.
WUWIVF Meaning in Context:
Movie: Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan
Said by: Borat Sagdiyev (Sacha Baron Cohen)
Scene context: Borat, in character as a clueless Kazakh journalist, tries to greet a Black passerby in Washington, D.C. using his bizarre version of “urban slang,” blurting out “What’s up with it, vanilla face?” — both uncomfortable and unforgettable.
Why it matters: The WUWIVF meaning shows Borat’s genius in pushing boundaries and revealing cultural absurdities. The line became a viral reference, symbolizing the film’s cringeworthy social satire and shock humour.
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